A key part of making any modern business successful is having a strong digital presence. Making your business an attractive prospect online can help your brand to progress and move forward.
So, how can you make your business come to life online – what key features make up an effective digital strategy?
Simplify an Existing Model
You don’t have to completely overhaul your existing business model to make an online transition. Look at your model and streamline your brand offering to customers. Concentrate on being able to easily communicate your service online and put a framework in place that puts simplified actions at the centre.
Show customers how you can add value to their lives and allow them to save time, money or effort with an online model that is clear, concise and direct.
Have a Great Website
A great website with good UI & UX will give customers a hassle-free experience when they interact with your brand – whether that’s to find out more information or to make a purchase. A well-built and designed website gets your customers from A to B easily and drives them to convert or take the next step in the customer journey.
A distracting, confusing website layout will lose customers because it’s not clear what you want them to do next. You don’t have long to keep a user’s attention, so make a good first impression with a slick website design.
Use Free Tools
There are plenty of free tools that you can utilise to boost your online presence. From apps to help organise your content strategy and project manage such as Asana and Trello to tools that help you to chat with members of your team and promote accountability like Slack and Tawk To. Mailchimp can launch your email marketing campaigns and Hootsuite helps you to keep an eye on your social media channels. Google Analytics helps you to measure campaigns and give insights into your web traffic too.
Give a Positive Customer Experience
If you can ensure that you’re delivering a good customer experience then you’re more likely to receive recommendations and people will refer work to your business. A good online customer experience can be as basic as promptly replying to an email or interacting with customers through social channels. Make a buyer journey as simple and hassle-free as possible and work on customer-focused interaction that keeps people informed.
Use Social Media
Social Channels are one of the best ways to interact and engage with customers online. Customers are spending increasing amounts of online time in social media apps, so having a social presence and making your services accessible on apps like Facebook, Instagram and Twitter is beneficial. We’ve got social packages to help you craft more of a defined brand identity by interacting with customers, promote your content, generate leads and encourage people to visit your website.
Fast, Reliable Hosting
Make sure that you’ve got super-fast servers powering your website. A reliable, quality hosting package will improve the performance and loading times for your website, which means that customers will have a positive experience when they visit your site. At DOWO, we offer 24/7 support and 100% green hosting – all our servers are powered by renewable energy.
For more info or advice about optimizing your business model online, get in touch, or give us a call on 0161 635 5390.