Search Engine Optimisation

In its simplest terms Search Engine Optimisation (SEO) is the process of making sure your website is appearing as high up in the search engine results pages as possible for relevant search terms.

With a carefully planned and creative SEO strategy in place, you can watch your website rise through the search engine ranking positions. This will drive relevant traffic to your site which in turn, increases your sales and revenue. With keyword research paired with data insights we identify search trends and new opportunities that your business could tap into.

˚FOCUS ON SUSTAINABLE, LONG TERM RESULTS, NOT QUICK FIXES

Lots of agencies will promise or guarantee you quick fixes and may temporarily increase your sites rankings. But Google can see through this and will most likely penalise you in the long run which can be disastrous for a website. That’s why at DOWO Digital our team spend time crafting a long term SEO strategy that will not only push you to the top of Google but also keep you there.

Our team are at the heart of industry news, Google updates and search trends. We keep one step ahead on multiple levels across the industry, ensuring you make the changes that are needed in order to improve your organic search performance in the ever changing digital landscape. Whether its an algorithm update or just fighting of your competitors the insights and technical expertise of our dedicated team can be vital to your websites success.

From taking small businesses to local domination, to aiding brands to fend off fierce competition DOWO Digital can help.

Knowing what your target customers are searching for is vital to online business success. At DOWO Digital we help you to understand these and your market to help guide our SEO strategy. We will identify valuable search phrase opportunities that you are not targeting based on your business industry, goals and objectives. This will help to identify potential keyword opportunities that could improve traffic and revenue for your site.

A website that is able to perform well in the organic rankings starts with the foundation; a website this is technically structured and coded correctly to Google’s best practice requirements. Our extensive technical SEO auditing process will see your website being interrogated by our highly experienced consultants. They will analyse everything from the way your website is coded right through to how fast that you are displaying your content; ensuring best in class technical implementation and ongoing technical governance.

We analyse your website’s content, structure, internal architecture and other important elements that are all key factors within the search engines algorithms. Providing and implementing recommendations for improved content relevancy & alignment for your target keywords. Keeping your website optimised on-site is an ongoing process and websites need to be constantly refined and improved to stay up to date with best practices and ahead of your competitors.

Our SEO team have lots of experience in link audits & reviewing backlink profiles. We have helped websites recover from Google algorithmic penalties such as Panda & Penguin, as well as manual actions from mistakes they or a third party have made in the past. We identify links deemed as high risk and disavow them. Our proactive approach means that risk of search engine sanction is significantly reduced, removing potentially harmful back links pointing at your website and working swiftly to replace them with organic exposure and citations that get results.

Links are a key ranking signal that indicates to search engines a websites authority. It’s often a forgotten element within a strategy but gaining new links is vital for continued SEO growth. Today ‘link building’ encompasses content marketing, PR & outreach to get people talking about your brand as well as creating links.

DOWO Digital can help you to track the right information that will allow you to improve your business objectives. We will gain valuable insights from users interactions on your website and then decipher the best changes to make your profits rise. All of the statistics and data sets can be confusing and often get overlooked by websites as they fail to be able to digest them. At DOWO Digital we will take away all of that confusion, give you information that is easy to understand and use; taking the mystery out of your analytical data with our monthly reports.

LOCAL SEO

With the rise of smart phones & mobile devices more and more people are looking for local businesses on the go. Local Search Engine Optimisation can help your business stand out as customers search for you near by. We use local ranking factors like name, address and phone number (NAP), customer reviews and local citations to get your business rising in the local pack and map listings.

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