Understanding Your Business Needs Before Working with an Agency
Before hiring an agency partner, it’s crucial to take a moment to evaluate your own team. Instead of diving straight into contacting agencies, assess your current resources…
Posts by John Wood
How to Improve Your B2B Campaigns for Better Engagement and Results
With B2B marketing, creating campaigns that capture attention, build trust, and drive results can be challenging. But with strategic planning and the right approach, you can…
What GenAI and RAG Mean for How Customers Search and How Businesses Can React
Search is always changing and this means that businesses are always kept on their toes! With the increase of technologies like Generative AI (GenAI) and Retrieval-Augmented Generation…
How to Utilise User-Generated Content in Your Business
User-generated content (UGC) is a great way for businesses looking to build trust, engage with their audience, and drive growth. UGC refers to any content—such as…
Why Outsourcing Marketing Can Boost your Business
Why Outsourcing Marketing Can Boost your Business Outsourcing certain marketing tasks can be a strategic move that brings lots of benefits, number one being that it leaves…
Tackling SEO Practices for Your Business with Google AI: An Overview
SEO remains crucial for businesses aiming to enhance their online presence and drive traffic to their websites. With lots of new sparkly AI tools muscling their way…
Crafting a Winning Marketing Plan for Your Business
Having a robust marketing plan is essential when you want to launch a business. It’s not just about having great products or services; it’s about making sure…
Why Email Marketing is so Cost-Effective for your Business
Email marketing holds its ground for businesses looking to maximize return on investment. Here’s why email marketing remains a go-to tool and how it can benefit your…
Video Marketing in the TikTok Era: Strategies for Capturing Short-Form Attention
The rise of short-form video content has revolutionised the way brands engage with their audience. It all started with Vine (2014, anyone?) and with the advent of…
The Value of SEO Investment for Small Businesses
The competition to grab the attention of potential customers online is fiercer than ever, in fact it’s insane. For small businesses, this battle might seem more daunting…