Staying on top of Lockdown Search Trends
Retail is set to open again in April in the UK, after months of further lockdown, but what have customers been searching for over lockdown and how…
Posts by John Wood
Reading the Room with your Post-Christmas Marketing
This year has been unpredictable, if you hadn’t noticed. Businesses have been faced with one of the most challenging periods of time in recent history and it’s…
Christmas Marketing Ideas in Covid-19
Christmas is fast approaching and with the UK in another lockdown, businesses need to throw more resources and effort into their ecommerce than ever before! Lots of…
What’s next for Search Marketing?
It’s safe to say we’ve had a pretty bizarre year so far…and ‘bizarre’ can be switched for any number of descriptors! Shopping behaviours and habits have changed,…
Advertising Strategies in Lockdown
Gradually things are starting to get a little bit more ‘normal’, lockdown is easing and the economy is opening up again. Along with everything else, buying habits…
PPC Campaigns and Covid-19
Yes, it’s another blog that will inevitably mention the unavoidable issue of Covid-19! It’s a problem that’s affecting every area of society and the majority of businesses…
Content Marketing During Coronavirus
We’re living through unprecedented times and everyone here at DOWO hopes that you’re taking care and are as well as can be expected in such a pressing…
Optimising Content for Google Discover
You might not have made much use of Google Discover yet, it’s a relatively new tool that uses AI to recommend content to users based on their…
How to Improve Conversion at Christmas
Yes, Christmas is finally upon us. Mariah Carey songs are playing on loop, chain-eating pigs in blankets is acceptable and festive jumpers are mandatory. More shoppers than…
4 Creative Retargeting Ideas
Retargeting gives you the chance to target ads at people who have already visited your site and it’s still a really effective form of marketing, according to…