Benefits of Long-form Content for your Business
It feels like attention spans are getting shorter and shorter these days…so well done if you’ve made it to the end of this sentence! All jokes aside,…
Posts by Laura Cooper
How to Win back a Customer’s Attention with Email Marketing
Email offers your business one of its best ROI rates when it comes to marketing. For relatively small spend, you can launch campaigns that get directly in…
Don’t Overlook Text Message Marketing
Customer acquisition costs can rack up – converted your leads is a costly business and spending money doesn’t necessarily equal success. It’s a marketing minefield. Nurturing sales…
Keeping your Marketing Stack under control
First off – what’s a marketing stack? It’s the collection of tech tools you use to handle your business’ marketing. Unsurprisingly, with lots of different competing tools,…
Instagram Best Practice Tips
Instagram is probably one of the most straight-forward ways your business can start making a splash on social media. It’s very user-friendly and if you’ve got your…
Are you Prioritising Mobile Marketing enough?
Everyone’s been banging on for years about optimizing marketing for mobile, and it’s one of the rare digital predictions that has superseded expectations. The rapid rise of…
Is Voice Search as Popular as Everyone thought it’d be?
Over the last few years, there’ve been lots of articles written about how marketers need to prepare their brands and tweak their SEO to accommodate the rise…
Doing Pop-ups the Right Way
Capturing your customer’s email address is an important part of any marketing strategy. It helps you to keep in contact with them, if they want you to,…
How to Increase your Email List for Christmas
We’re sorry for mentioning the ‘C’ word already, but chances are that your business will be looking to improve sales in the run up to Christmas. We…
Why your ecommerce site needs good User Design
Effective user design is a really valuable asset for any ecommerce business. The way that you streamline and organise your customer’s experience on your website can have…