Our Best Black Friday Tips
It’s that time of the year again when the nights are getting darker and Black Friday is fast-approaching on the horizon. It’s an Autumn tradition now, right…
Creative
Doing Pop-ups the Right Way
Capturing your customer’s email address is an important part of any marketing strategy. It helps you to keep in contact with them, if they want you to,…
How to Create ‘Meaningful’ Content and Rate Favourably with Facebook
Facebook’s changed its magical, mystery algorithm and plunged lots of brands into headless-chicken mode as they scramble to work out how to create content that’s favoured. Users’…
Using a Personalisation Strategy to create better content
A well-executed personalisation strategy can help you to deliver relevant content to your users across channels and generally understand the needs and wants of your customers. Combining…
Why Your Brand needs to think about Digital before anything else
We live in a cut-throat world, where brands can disappear and disappoint if they don’t adapt; it’s pretty much survival of the fittest out there and it…
Decoration or Design?
Content precedes design. Design in the absence of content is not design, it’s decoration Decoration is great and it serves a purpose, like birthday or Christmas decorations.…
PHP 7 with Magento 2
Here at DOWO Digital we have been migrating a number of websites over onto PHP 7 (have a look at our article on PHP 7 with OpCache),…
10 Reasons We Love WordPress
We host websites, we build websites and we market websites. That is what we do and so we have seen a lot of different website in our…
Top Branding Tips: Difference Between Logo & Branding?
A lot of people get confused when it comes to branding and logos. Why do I need both? Surely a great logo is all I need? When…