Bidding on your Competition’s Keywords
Recently, Basecamp grabbed attention with an eye-catching advert. The ad itself took a swipe at Google and the idea that pretty much anyone can bid on the…
Marketing
Benefits of Long-form Content for your Business
It feels like attention spans are getting shorter and shorter these days…so well done if you’ve made it to the end of this sentence! All jokes aside,…
How to Win back a Customer’s Attention with Email Marketing
Email offers your business one of its best ROI rates when it comes to marketing. For relatively small spend, you can launch campaigns that get directly in…
Don’t Overlook Text Message Marketing
Customer acquisition costs can rack up – converted your leads is a costly business and spending money doesn’t necessarily equal success. It’s a marketing minefield. Nurturing sales…
Keeping your Marketing Stack under control
First off – what’s a marketing stack? It’s the collection of tech tools you use to handle your business’ marketing. Unsurprisingly, with lots of different competing tools,…
Instagram Best Practice Tips
Instagram is probably one of the most straight-forward ways your business can start making a splash on social media. It’s very user-friendly and if you’ve got your…
Are you Prioritising Mobile Marketing enough?
Everyone’s been banging on for years about optimizing marketing for mobile, and it’s one of the rare digital predictions that has superseded expectations. The rapid rise of…
Is Voice Search as Popular as Everyone thought it’d be?
Over the last few years, there’ve been lots of articles written about how marketers need to prepare their brands and tweak their SEO to accommodate the rise…
Making sure your Data is on-point in 2019
One of the biggest impacts on digital marketing in 2018 was the introduction of GDPR and a consequent crackdown on bad data handling etiquette. Being creative with…
Doing Pop-ups the Right Way
Capturing your customer’s email address is an important part of any marketing strategy. It helps you to keep in contact with them, if they want you to,…