What Facebook’s New Algorithm means for Brands
Panic stations! Facebook has waved its magic wand once more and decided to overhaul its algorithm and in the process, send publishers, brands and media into meltdown.…
Marketing
Creating Customer Personas: Who are your Brand’s Audiences?
It’s simple – if you know your audiences better then you’ll be able to engage with them more effectively and boost brand loyalty to make more sales.…
Does your Brand need an Inbound Marketing Strategy?
If you’re looking at new ways to generate leads and make sales, then an inbound marketing strategy could be just what your business needs. So, what’s inbound…
Using a Personalisation Strategy to create better content
A well-executed personalisation strategy can help you to deliver relevant content to your users across channels and generally understand the needs and wants of your customers. Combining…
Content & Blog Writing Tips for SEO
Write for your audience first This is the key point in all content writing. It seems easy enough, yet so many companies make content for all the…
5 Ways to Improve your Campaign’s Email Subject Lines
You can spend hours crafting a beautifully written email sequence, where every word dances across the page and describes your fantastic new product with clarity and gusto…
How to work out if your customer journey needs improvement
When a customer visits your brand’s website, you want their experience to be smooth, seamless and successful. And successful can mean a number of things from purchasing…
Why Paid Social should be part of your Digital Strategy
It’s safe to say that you’re probably one of the many people who spend a considerable amount of time on social media apps. They’re a big part…
Screaming Frog UI Update
Here at DOWO Digital we use all sorts of tools to provide our customers with the best possible service. One of our favourite SEO Tools, Screaming Frog,…
How to make your Business come to life Online
A key part of making any modern business successful is having a strong digital presence. Making your business an attractive prospect online can help your brand to…