What is Customer Experience?
Customer experience, or CX as the cool kids call it, is one of the main ways that shops and services try to make themselves different from their…
Technology
Protect your Customer’s Privacy with SSL Certificates
If you’re looking at setting up a new ecommerce business at the moment or a business that enables online transactions, it’s absolutely essential that you can protect…
Optimising Content for Google Discover
You might not have made much use of Google Discover yet, it’s a relatively new tool that uses AI to recommend content to users based on their…
Keeping your Marketing Stack under control
First off – what’s a marketing stack? It’s the collection of tech tools you use to handle your business’ marketing. Unsurprisingly, with lots of different competing tools,…
Is Voice Search as Popular as Everyone thought it’d be?
Over the last few years, there’ve been lots of articles written about how marketers need to prepare their brands and tweak their SEO to accommodate the rise…
Making sure your Data is on-point in 2019
One of the biggest impacts on digital marketing in 2018 was the introduction of GDPR and a consequent crackdown on bad data handling etiquette. Being creative with…
Email Marketing Optimisation – 5 Handy Tips
Ever sent an email campaign and it’s absolutely flopped? No-ones opening it, no boost in sales…nothing much exciting at all. It’s happened to the best of us…
Google Maps API Changes
Google is launching a major update to its Google Maps platform from 11th June 2018, and it’s also giving it a new name: the Google Maps Platform. This is one…
How to Create Content that’s optimised for Voice Search
More and more of us are embracing our ‘outside voice’ and using voice search and voice assistants (Google Assistant, Apple’s Siri) to answer all of our worldly…
Google Sets Deadline for HTTPS and Warns Site Owners to Upgrade Soon
Google has announced that July 2018 will be the deadline when Chrome will begin warning users if a site is insecure or secure. Over 50 percent of…